Operating your healthcare staffing franchise at the highest level means being able to promote your franchise to the decision makers and healthcare associates who will help keep you in business. When you understand the industry, can communicate well with diverse groups of influential people, and have the backing of a leader in the industry like ATC Healthcare, promoting your business is easier than you might think. Here are some tactics you should master in order to best promote your healthcare staffing franchise.
Learn How Your Healthcare Staffing Franchise Fits in the Industry
To begin promoting your healthcare staffing franchise to decision makers at healthcare facilities — the people who will turn to your business for their staffing needs — you first need to understand how healthcare staffing fits into the larger healthcare industry.
Healthcare staffing franchises fill temporary staffing needs in healthcare facilities like hospitals and nursing homes. They place qualified healthcare associates in position throughout their communities and beyond so that healthcare facilities always have the staff they need to care for their patients. That necessary service provided by healthcare staffing franchises is the first key to promoting your franchise.
Learn Who Can Help Your Healthcare Staffing Franchise Function
Healthcare facilities have administrators who handle staffing needs. These are the people who make decisions about how many temporary staff to hire and when. But they also have other duties to perform and need someone else to recruit and vet qualified healthcare associates. That’s when they turn to healthcare staffing franchises.
To promote your healthcare staffing franchise, you’ll want to learn who the administrators and decision makers at your local healthcare facilities are, network with them and present yourself as the solution to their staffing needs. Once they know how you can help them fill their staffing shortfalls, you’ll become their go-to contact for healthcare staffing issues and your franchise will gain more valuable business.
Connect with the Healthcare Associates Who Need You
The other side to the healthcare staffing coin is the healthcare associates who fill temporary positions at healthcare facilities. These could be nurses, orderlies or other healthcare professionals who prefer the flexibility of temporary positions but still want the security of regular income.
You’ll work to recruit the finest healthcare associates to your healthcare staffing franchise, offering them placement opportunities as well as regular pay and even insurance options. Your ATC Healthcare staffing franchise will offer healthcare associates more than most other franchises in the industry, and that’s a huge selling point when promoting your business.
Know What Makes Your Healthcare Staffing Franchise Stand Out
ATC Healthcare staffing franchises have many advantages, and one of the strongest is our comprehensive back-office support. Unlike other franchises, ATC Healthcare handles payroll, billing, collections, IT, HR and even insurance at the corporate level so our franchise partners can focus on building relationships and building their businesses.
When you promote your ATC Healthcare staffing franchise, you’ll be able to help healthcare associates find the positions they’re after, all while maintaining the steady pay they need, and provide facility administrators with the staff they need to assist their patients. Those are goals worth promoting and it’s all possible with ATC Healthcare.
